In 2013, the idea for Genius Gems was born in a cramped NYC apartment. Founder Jennifer Romanoff, Ed.M., was watching her husband and their two boys building with magnetic tiles. She reminded her husband that he would be late for work again—that is, unless he wanted to quit his job and play with magnetic tiles instead. They both had a good laugh. And that is how the idea was born.
LEARNING THROUGH PLAY
Uniquely, the Genius Gems experience changes with each visit, which is why so many of our customers come back again and again, and become superfans.
OPEN TO EVERYONE
According to Dr. Stuart Brown, a play researcher, plenty of play in childhood makes for happy, smart adults--and keeping it up can make us smarter at any age. We agree.
OUR FOCUS IS ON YOU
We know your time is valuable, and we strive to make every aspect of your experience with us positive and fulfilling. We welcome your feedback and ideas!
GENIUS GEMS NYC
We are thrilled that our flagship location opened in NYC in February 2023! Please join our special mailing list for updates and special promotions. Thank you so much for helping us reach this amazing milestone. We can't wait for you to join us to unleash the creativity and indomitable spirit of NYC!